Post by account_disabled on Mar 9, 2024 0:39:18 GMT -5
Social media analytics: defining smart objectives What does this mean? It means that basing a social media marketing plan on the assumption that it "serves to improve the brand awareness" of users and to "put the brand in contact with potential customers" is questionable to say the least, and looks a bit like the classic sale of air fried. How will I measure this brand awareness , which KPIs will allow me to verify the benefits of this contact in economic terms?
Social KPI: The measurability of the benefits Japan WhatsApp Number Data of Social Media Marketing Another thing is, of course, to develop and measure business objectives in terms of measurable performance. For example? Let's look at a concrete case. My social media marketing activity - for which I spend a certain number of euros per month - is aimed at maintaining contact with my potential customers . My direct objective is therefore not the sale of a product or service,
But the generation of loyal traffic that remains updated - thanks to my content - on my business sector. My business obviously also involves the direct sale of specific services, but I also know that it is unlikely to come from an impulse purchase from organic social channels. However, my strategy involves using social media to present myself as a point of reference within my sector, and to create authority around my brand . How do I know my social media marketing is succeeding?
Social KPI: The measurability of the benefits Japan WhatsApp Number Data of Social Media Marketing Another thing is, of course, to develop and measure business objectives in terms of measurable performance. For example? Let's look at a concrete case. My social media marketing activity - for which I spend a certain number of euros per month - is aimed at maintaining contact with my potential customers . My direct objective is therefore not the sale of a product or service,
But the generation of loyal traffic that remains updated - thanks to my content - on my business sector. My business obviously also involves the direct sale of specific services, but I also know that it is unlikely to come from an impulse purchase from organic social channels. However, my strategy involves using social media to present myself as a point of reference within my sector, and to create authority around my brand . How do I know my social media marketing is succeeding?