Post by kmstfatema on Mar 7, 2024 0:04:17 GMT -5
The SMS is a marketing tool which, over the years, has proven to be increasingly versatile and effective . Its great versatility, combined with an open rate close to 100%, has made it a favorite choice of many performance-oriented communications professionals. With its diffusion, however, it was also necessary to structure a regulation that was able to protect the privacy of the actors involved , including the recipients of the contents. In today's article we will see, in a simple and clear way, GDPR SMS marketing and the management of data collected and used.
SMS marketing GDPR: a necessary Germany Telegram Number Data regulation As can already be understood from the previous paragraph, sending text messages through this tool has allowed all those who have used it to reach a large number of potential customers in a short time. Let's see some interesting data together: 90% of messages received by users are opened in a period of time equal to or less than 3 minutes ; the opening rate is close to 100% and allows, in a short time, to reach and share information very quickly and at a reduced cost. Another advantage that should not be underestimated is the independence of SMS from internet coverage: the mobile network will be sufficient to transmit the contents, to the advantage of greater coverage and delivery rate.
For those who wish, the option of inserting a short link in the text cannot be ruled out ; in addition to broadening the communicative scope of the message, this element also refers readers to dedicated landing pages and branded graphic content, otherwise reachable only by email or online browsing. In a similar scenario, where marketers can build tailored content to successfully impact a defined audience, the effectiveness of SMS is now proven. In the majority of campaigns aimed at acquiring contacts and generating leads, the management of the information collected is the main theme around which the entire SMS marketing GDPR legislation revolves.
SMS marketing GDPR: a necessary Germany Telegram Number Data regulation As can already be understood from the previous paragraph, sending text messages through this tool has allowed all those who have used it to reach a large number of potential customers in a short time. Let's see some interesting data together: 90% of messages received by users are opened in a period of time equal to or less than 3 minutes ; the opening rate is close to 100% and allows, in a short time, to reach and share information very quickly and at a reduced cost. Another advantage that should not be underestimated is the independence of SMS from internet coverage: the mobile network will be sufficient to transmit the contents, to the advantage of greater coverage and delivery rate.
For those who wish, the option of inserting a short link in the text cannot be ruled out ; in addition to broadening the communicative scope of the message, this element also refers readers to dedicated landing pages and branded graphic content, otherwise reachable only by email or online browsing. In a similar scenario, where marketers can build tailored content to successfully impact a defined audience, the effectiveness of SMS is now proven. In the majority of campaigns aimed at acquiring contacts and generating leads, the management of the information collected is the main theme around which the entire SMS marketing GDPR legislation revolves.