Post by account_disabled on Jan 8, 2024 1:11:43 GMT -5
Dairy Queen reveals its strategy to capture the hearts of Thai people for more than 2 decades, celebrating the success of opening 500 branches, preparing to invest 100 million baht to launch a full-scale offensive game throughout the year. “Dairy Queen” reveals the success of business operations for 5 years, growing at an average of 4% per year, preparing to invest more than 100 million baht, launching the offensive game with 3 main strategies, including 1) accelerating the addition of retail partners. and franchisees (Franchisee) create an advantage in sales channels (Strategic Partner) 2) choose locations to expand branches, focusing on reaching more target groups (Strategic Location) and 3) focus on creating satisfaction to customers continuously (Customer Satisfaction) Through offering a variety of products and focusing more on marketing on online channels.
Recently, a campaign was B2B Email List organized to celebrate the success of all 500 branches, giving away free Blizzard ice cream in the flavor of "Mango Pandan Sticky Rice" that comes with "Roasted Coconut" for the first time in the world! A total of 1,000 cups on January 17th. Ready to sell for soft serve ice cream lovers to taste the deliciousness of this special flavor. Throughout January at Dairy Queen stores. Victory Monument branch only. Mr. Nakarin Thamhathai, General Manager of Minor DQ Co., Ltd., a subsidiary of the Minor Group that operates the ice cream shop “Dairy Queen,” said, “Dairy Queen is a brand from the United States with a history of 79 years, operating under the vision “Deliciousness that you can experience in every moment.” The product that is like a symbol that makes people all over the world, including Thai people, familiar with the Dairy Queen brand is the well-known soft-serve ice cream. in the menu name 'Blizzard' (Blizzard® Treat). Currently, Dairy Queen has more than 6,800 branches open around the world.
In Thailand, Minor DQ is the leader of the 'Dairy Queen' brand, entering the market since 2008. Established in 1996, there are two types of business operations: stores managed by Minor DQ and franchised stores, while in terms of products Dairy Queen is a type of product that customers choose to eat for satisfaction. We therefore have a wide variety of products. Answer every need and every moment for customers It consists of 4 types: 1) soft serve ice cream, 2) ice cream cake/ice cream sandwich, 3) hot dogs, and 4) beverages, selling at prices ranging from 10 baht to 495 baht, with a main target group. It is the new generation, ages 18-29, who are looking for quality products with good taste, sold at an accessible price. and it is a popular product.
Recently, a campaign was B2B Email List organized to celebrate the success of all 500 branches, giving away free Blizzard ice cream in the flavor of "Mango Pandan Sticky Rice" that comes with "Roasted Coconut" for the first time in the world! A total of 1,000 cups on January 17th. Ready to sell for soft serve ice cream lovers to taste the deliciousness of this special flavor. Throughout January at Dairy Queen stores. Victory Monument branch only. Mr. Nakarin Thamhathai, General Manager of Minor DQ Co., Ltd., a subsidiary of the Minor Group that operates the ice cream shop “Dairy Queen,” said, “Dairy Queen is a brand from the United States with a history of 79 years, operating under the vision “Deliciousness that you can experience in every moment.” The product that is like a symbol that makes people all over the world, including Thai people, familiar with the Dairy Queen brand is the well-known soft-serve ice cream. in the menu name 'Blizzard' (Blizzard® Treat). Currently, Dairy Queen has more than 6,800 branches open around the world.
In Thailand, Minor DQ is the leader of the 'Dairy Queen' brand, entering the market since 2008. Established in 1996, there are two types of business operations: stores managed by Minor DQ and franchised stores, while in terms of products Dairy Queen is a type of product that customers choose to eat for satisfaction. We therefore have a wide variety of products. Answer every need and every moment for customers It consists of 4 types: 1) soft serve ice cream, 2) ice cream cake/ice cream sandwich, 3) hot dogs, and 4) beverages, selling at prices ranging from 10 baht to 495 baht, with a main target group. It is the new generation, ages 18-29, who are looking for quality products with good taste, sold at an accessible price. and it is a popular product.