Post by account_disabled on Jan 6, 2024 3:23:49 GMT -5
The term itself comes from the English Native Advertising and refers to the publication of paid content that is presented on a certain channel without interference and that is linked to a context to provide the user experience. Wait, wait there. Slower. The term Native Advertising is made up of two terms. Advertising , which refers to paid media to advertise a product, service, or idea. And native , which refers to a natural habitat. Indeed, what is native in the composition of the term means that it is an advertisement that seems to belong, naturally, to the channel in which it is inserted. Native advertising is very similar to the creation of digital content , and in fact, the content is the advertising support of this method, with the addition.
That it is still advertising but does not interrupt the user in their browsing Special Data experience, but instead gives the possibility to choose whether you want to consume such content or not. What is native advertising based on? As we already explained, content creation is the basis of this form of digital communication. Drink from the spaces that blogs and social networks can provide you, mainly, to be able to develop. Due to its presentation, native advertising manages to camouflage itself and appear to be a report, an article or an interview done by the medium in which it appears, all in order to gain the credibility that traditional advertising lost for many years. Yes indeed. No matter how similar it is to the other content that appears on the channel, it cannot fail to warn the user who consumes it that it is all sponsored content.
But stop there. The fact that it is sponsored content and that it wants to be camouflaged with the other natural content of a site, for example, does not mean that it does not have the obligation to offer information and educational benefits to the user. In fact, native advertising emerged in order to demonstrate to traditional advertising that seconds of a commercial or an emerging pop up on the Internet are not always enough to inform, convince and give the public confidence in a proposal. But, on the contrary, a report, an entertaining article with photos, videos, animations, among others, could open interesting spaces for users in which even they could ask, comment and receive answers in direct and real time.
That it is still advertising but does not interrupt the user in their browsing Special Data experience, but instead gives the possibility to choose whether you want to consume such content or not. What is native advertising based on? As we already explained, content creation is the basis of this form of digital communication. Drink from the spaces that blogs and social networks can provide you, mainly, to be able to develop. Due to its presentation, native advertising manages to camouflage itself and appear to be a report, an article or an interview done by the medium in which it appears, all in order to gain the credibility that traditional advertising lost for many years. Yes indeed. No matter how similar it is to the other content that appears on the channel, it cannot fail to warn the user who consumes it that it is all sponsored content.
But stop there. The fact that it is sponsored content and that it wants to be camouflaged with the other natural content of a site, for example, does not mean that it does not have the obligation to offer information and educational benefits to the user. In fact, native advertising emerged in order to demonstrate to traditional advertising that seconds of a commercial or an emerging pop up on the Internet are not always enough to inform, convince and give the public confidence in a proposal. But, on the contrary, a report, an entertaining article with photos, videos, animations, among others, could open interesting spaces for users in which even they could ask, comment and receive answers in direct and real time.