Post by account_disabled on Dec 23, 2023 22:44:01 GMT -5
The latest Kantar study has focused on the analysis of one of the sectors most affected by the pandemic: the restaurant industry. According to data from the consulting firm, the total drop during 2020 was -39.6% , which represents million-dollar losses that, with 2021 still under the shadow of the virus, will be difficult to overcome. As hopeful elements, delivery and take away stand out , which have played a fundamental role in softening the fall; However, Kantar predicts that these business models will not be enough and that increasing the frequency of visits will be key to recovery. Delivery and take away acted as parachutes Kantar has noted that on-the-go and on-premise channels have plummeted by -26.7% and -44.9% respectively compared to the previous year. They also emphasize that the fall would have been greater (about 400 million euros more losses) if they did not have alternatives such as delivery or take away .
These two business models grew by 66 and 31.1%, respectively. Together, they have increased their value by 27.3% compared to the previous year, reaching more consumers and increasing their frequency and average Phone Number List spending. According to María Josep Martínez, director of Advanced Analytics at Kantar, Worldpanel Division, “delivery has gained in share what it has not achieved in the last two years, going from having a penetration of 35 to 44.1% of Spaniards. Even so, it has not only grown in numbers, but has caused the creation of more takeaway establishments ,” the expert concluded. New solutions in the face of a new reality The growth of delivery has led to its own transformation to adapt to new trends. Thus, new service modalities have emerged such as premium delivery (gourmet experiences outside the restaurant) or the “boom” of dark kitchens. Similarly, restaurants have accelerated their digital transformation processes , enabling mobile payments, QR menus, remote orders or online reservations.
As a consequence of this entire process, aggregators have seen their delivery share grow by up to 30% , according to Kantar data. delivery More consumption within the home In parallel with the decrease in consumption outside the home (-23.3%), there has been an increase in consumption inside the home (+4.4%). In this sense, the retailers with the greatest In+Out growth (introducing “ready-to-eat” products into the equation) are Mercadona, Carrefour and Lidl, which, according to the consulting firm, “perceive their consumption occasion during the week during the workday.” ”. On Premise consumption, key to the future of the sector On Premise consumption (on-site consumption channels) has had a good balance, since 90% of people have returned to restaurants . However, Kantar points out that “we have retained 61% of the opportunities and reduced visits by 50%.” Everything indicates that the restoration will overcome the situation when the restrictions end; However, it will be key for businesses to build customer loyalty through innovative elements and actions.
These two business models grew by 66 and 31.1%, respectively. Together, they have increased their value by 27.3% compared to the previous year, reaching more consumers and increasing their frequency and average Phone Number List spending. According to María Josep Martínez, director of Advanced Analytics at Kantar, Worldpanel Division, “delivery has gained in share what it has not achieved in the last two years, going from having a penetration of 35 to 44.1% of Spaniards. Even so, it has not only grown in numbers, but has caused the creation of more takeaway establishments ,” the expert concluded. New solutions in the face of a new reality The growth of delivery has led to its own transformation to adapt to new trends. Thus, new service modalities have emerged such as premium delivery (gourmet experiences outside the restaurant) or the “boom” of dark kitchens. Similarly, restaurants have accelerated their digital transformation processes , enabling mobile payments, QR menus, remote orders or online reservations.
As a consequence of this entire process, aggregators have seen their delivery share grow by up to 30% , according to Kantar data. delivery More consumption within the home In parallel with the decrease in consumption outside the home (-23.3%), there has been an increase in consumption inside the home (+4.4%). In this sense, the retailers with the greatest In+Out growth (introducing “ready-to-eat” products into the equation) are Mercadona, Carrefour and Lidl, which, according to the consulting firm, “perceive their consumption occasion during the week during the workday.” ”. On Premise consumption, key to the future of the sector On Premise consumption (on-site consumption channels) has had a good balance, since 90% of people have returned to restaurants . However, Kantar points out that “we have retained 61% of the opportunities and reduced visits by 50%.” Everything indicates that the restoration will overcome the situation when the restrictions end; However, it will be key for businesses to build customer loyalty through innovative elements and actions.